The Harvard Business Review is talking about Serious Gaming using the example of an App. The App “Your Strategy Needs A Strategy” was created by Neofonie Mobile and Boston Consulting Group. It was released at the same time as a book with the same name.
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About Boston Consulting Group (BCG)
The Boston Consulting Group (BCG) is an International Management Consultant and a world leader in the field of Corporate Strategy. BCG helps companies from all sectors and regions to take advantage of growth opportunities and adapt their business models to new realities and develop new ones. In partnership with the customer, BCG develops individual solutions. BCG was founded in 1963 by Bruce D. Henderson and is now represented in 81 locations in 45 countries.
Read now: „Games can make you a better Strategist“