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How to master Business Strategies
with a Serious Gaming App

Boston Consulting GroupUnder the banner “Your Strategy Needs a Strategy”, Neofonie Mobile has developed a hybrid iOS iPad Serious Gaming App where various Business Strategies are taught in a fun and entertaining way. This has been implemented by the World Leading Strategy Institute at The Boston Consulting Group.

Adventure world with 2D-animations
Working pedestrians, road traffic and traffic lights
Coordinated SFX based upon game events
A heatmap and recording of the game to emphasize strategy learnings
A crowd engine that is used to enhance the dynamic environment
Highscore server for private highscore sessions
✱ Available for Smartphone and Tablet in English, Japanese and Chinese

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Seminar FunctionWith the so-called seminar function BCG can adjust the game level and setting to reflect a company’s specific current and future strategic environments. The seminar function also allows access to more detailed feedback on individual game play, including assessment of the player’s skills for each strategic environment and how well their approach matches that environment. The facilitator of the seminar has access to a dashboard with individual and group level results of the game in order to analyze game play and ground a discussion of company strategy in patterns found in the game. For even more flexibility, all games will be synced to the cloud so that they can be played on any number of end devices.

 Backend with level editor
 New functions including Scouting und Research
Crosplattform leaderboard engine
Detailed gameplay analysis
Export feature
Analysis of progress

What our partner says:

“With the iPad App ´Your Strategy Needs a Strategy´ our thanks is given to Neofonie Mobile in the field of HTML and Hybrid-Apps for a successful, innovative and entertaining Milestone in the area of Mobile Learning through Gaming.”

Bastian Bergmann
Consultant The Boston Consulting Group

Don´t hesitate to contact us!