APP – Anchor: The Mobile Publishing Platform
APP is a white label solution for news-Apps. A multitude of functions allows for a fast and competitive rendering of your App. Combine advantages provided by APP with your own creativity and development.
Trust our news-App model kit and take matters into your own hands!

Your advantages at a glance:
Flexible and extensive feature set
Individual designs and layout
Easy integration into existing infrastructure
Excellent added value
Easy and transparent cost planning
The App adapts according to your needs – not the other way around
Available for iOS, Android and/or Windows

Performance Oriented, Inclusive and Individual

Due to standardisation processes through a middleware, APP can be delivered with a system architecture that simplifies its integration with a variety of common infrastructures. Therefore the payment system, paywall, ad provider and analytics-software by APP are integrated – without any side effects on any of the services.

CMS of each publishing house delivers pictures, texts, videos and meta data to the middleware

data is saved and packed for a quick delivery of the packages

native Apps provide contents as an issue or as a news-stream

HTML-templates used for the individual design of the Apps can be edited and extended by our webteam

The Features

In addition to substantial core functions and integration of existing infrastructure
Anchor offers numerous features out-of-the-box.

Table of Contents
Ressorts and Subressorts
Social Sharing
Deep Links
Push-Notification Connection
Comment Function
Extended Utilization of Media like e.g. Information Graphics, Videos, Audios or Picture Galleries

Let’s build your App in 5 Steps


Operating System
choose between iOS, Android, Windows
Optimised for smartphones and tablets? Or do you need a responsive App, that adapts to the size of your display?
Delivery of Content
Which paradigm corresponds to your demands: News-Stream, issue based or a mix between both?
Rendering Modes
Render your content by means of sophisticated HTML-templates that you can adapt anytime by yourself or through native layouts that are performance oriented  and fluid. Even a mix between native and HTML is possible or even the embedding of statistical HTML, e.g. for special events.
You probably already have fonts, colors, logos and maybe one or two mockups?
Pack your things and we are more than ready to get started.
We look forward to receiving your ideas
Maybe there is a function that you haven’t discovered yet under your standard functions? Talk to us about it!


We look forward to
hearing more about your project.