To be implemented successfully, every new business idea needs a thoroughly examined strategy. Educational games, so-called serious gaming apps, help managers learn and playfully test out strategies. The world-renowned Boston Consulting Group (BCG) has just released the Executive leadership game “Your Strategy Needs a Strategy” in Version 2.0. The player is the owner of a lemonade stand in New York City, and he has to stand up to competitors and sell his product successfully in five different boroughs, each with a different strategic approach. Version 2.0 uses features that are totally unique for a consulting company. Boston Consulting Group (BCG) has once again commissioned the Berlin mobile specialists Neofonie Mobile to develop the app.