Mobile insurance market: potential for optimization despite growth
16. July 2018
Digitization is changing the insurance industry. Mobile devices such as smartphones and tablets open up new communication possibilities and offer room to expand their mobile services within the insurance and for the customer and partners.
Neofonie Mobile compares the mobile offer of the insurance market from the years 2014 and 2018 and gives an insight into developments and trends of the insurance industry.
Neofonie Mobile has examined the top 20 private insurences and legal health insurances as well as over 200 insurance brands for their mobile services. In addition to the development of mobile-optimized services such as mobile / responsive websites or apps, quantitative (app downloads) and qualitative (app ratings) results were assessed as well as features and topics of more than 300 insurance apps. The market observation contains concrete facts and numbers on the development of the mobile insurance market and highlights strengths and weaknesses in the digitization of insurances.
The results are available in a whitepaper with over 30 pages (only in German).
Get the free whitepaper now: The mobile offer of the insurance market.